ANALYSIS
Studied buyer behavior and lifestyle to identify high-intent homebuyers.
Mapped out the customer journey from awareness to purchase decision.
Developed clear Buyer Personas for precise campaign targeting.
SOLUTIONS
Created ad sets that highlight design aesthetics and lifestyle appeal.
Applied strict audience filtering to exclude low-intent leads.
SOLUTIONS
Tracked engaged leads to improve conversion rates.
Adjusted campaign settings based on Quality Scores.
Developed Lookalike Audiences from high-value customer data.
RESULTS
116 inquiries per month, with 25% visiting the project site.
27% conversion rate from Facebook visitors to closed deals.
Significantly higher closing rate compared to industry benchmarks.
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