SOLUTIONS
Utilized Custom Audiences from e-commerce databases.
Analyzed Conversion Paths of real customers.
Implemented Automated Rules for Bid Optimization.
SOLUTIONS
Conducted A/B Testing to identify the highest-converting ad formats.
Adjusted Landing Pages based on User Behavior.
Optimized Campaign Budgets to maximize ROAS.
RESULTS
2,745+ new user registrations (across Meta & Google).
Conversion rate from Meta: 1.10% (1,361 registrations from 124,163 clicks).
Conversion rate from Google: 0.94% (1,384 conversions from 113,737 clicks).
First-Time Top-Up Rate: 92.46% (2,745 new users out of 2,969 top-ups).
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