DATE:

09 SEP 2023

Running sales-driving ads isn’t something everyone can do!

Tired of running ads but getting no results?It feels like throwing money away when orders don’t come in as expected.Running ads effectively requires strategy and experience, not just budget.

Today, APPLEPINE DIGITAL shares 3 proven techniques to solve the problem of “ads not converting.”

1. First, identify what’s actually causing the problem.

For example, if Cost Per Impression (CPM) is too high, it might be because your target audience is too narrow, or you’re targeting a group with high competition, leading to increased ad costs.

Check your ad frequency is the same ad being shown too often? High frequency can lead to ad fatigue, making your audience annoyed or bored. Try changing your audience or refreshing the ad creative entirely.

Check your Click Through Rate (CTR) A low CTR means people aren’t finding your ad compelling enough to click. This could mean the content isn’t engaging, or you’re targeting the wrong audience who aren’t interested in your product or service.

2. Try targeting a new audience.

Reach new potential customers and expand your brand awareness by testing different customer segments.

3. Exclude users who’ve already taken action.

For instance, remove people who already registered through your ad from your campaign. This ensures your ads are reaching fresh prospects, increasing the chances of conversions from new customers.